How to Identify Your Niche (for real)?

The Niche Struggle is Real, and I Learned It the Hard Way

Let me tell you a story.

When I first started my business, I thought I had it all figured out. I was hungry, eager to help everyone—new entrepreneurs, startups, moms, professionals, you name it.

I wanted to be the solution to all their problems. But as time went on, something became painfully clear: I was speaking to everyone, yet nobody was truly listening.

My services? Solid.

My knowledge? Rock solid.

My sales? Well, let’s just say “crickets” might be an understatement.

I spent months pushing out content, offering free lead magnets, and doing everything “right,” but nothing clicked.

It wasn’t until I had a moment of real frustration—feeling like I was pouring my energy into a void—that I realized something crucial:

I was trying to be a jack-of-all-trades, but in doing so, I became a master of none.

(And for those of you following my content, you probably remember a few months ago I did a post about how normal and cool it is to wear too many hats...well, today I am telling you otherwise because this strategy failed me.)

That was the turning point.

I needed to niche down.

Why?

Because when you try to speak to everyone, you end up resonating with no one.

I started to think: Who were the clients I loved working with? Who energized me? Who valued what I brought to the table?

After reflecting on my past projects, I found a pattern:

I loved working with wellness and tech professionals and start-ups.

These were the people who got it—who were as passionate about growth as I was.

I refined my focus, zeroed in on these groups, and you know what happened?

Everything changed.

Here’s the truth: Picking the right niche is EVERYTHING.

Most new business owners make this mistake (just like I did).

We think, "If I cast my net wide enough, I’ll catch more fish!"

But when you’re offering high-ticket services, you need a niche that’s not just aligned with your expertise—but also one that can actually afford you.

Take this as an example: Let’s say you’re targeting new moms.

Sure, they need support—but let’s be real: are they likely to drop serious money on your premium services while on maternity leave?

Probably not.

A strategic niche isn’t just about passion—it’s about understanding who has both the need and the financial stability to invest in what you offer.

That’s the difference between working with high-ticket and low-ticket clients.

High-ticket clients:

↳ See your value instantly and are ready to invest.

↳ Understand the long-term transformation you’re offering.

↳ Are less likely to haggle over price because they’re focused on the outcome, not the cost.

Low-ticket clients, on the other hand:

↳ Tend to get stuck on price, even if the value is clear.

↳ Often needs more convincing and takes more of your time and energy.

↳ Might not be able to commit to your full offering.

And here’s the kicker:

You don’t need to work harder. You need to work smarter. (cliché, I know!)

When I niched down, I stopped chasing clients who weren’t fit and started working with people who truly valued my expertise. I found my groove—and with it came balance.

You don’t have to sacrifice everything to build a successful business.

You can still have time for your life, your passions, and your downtime. But you need to get clear on who you’re serving first.

So, here’s the deal: I don’t want you to go through what I went through.

I don’t want you wasting months—hell, years—talking to the wrong audience.

That’s why I’ve put together a comprehensive worksheet to help you find your perfect niche.

The one that’ll pay you what you’re worth and make you excited to show up every day.

But here’s the catch: you’ve got to do the work.

You’ve got to sit down, dig deep, and figure out who you really want to serve and why.

It’s not some magic formula. It’s a process. But trust me, it’s a process worth investing in.

So go ahead—take some time, think it through, and let me know how it goes. I promise, that once you lock in your niche, everything else falls into place.

Good luck—now go find your niche!

Daisy